Build Customer Relationships using Microsoft Dynamics CRM

Aspire Software Consultancy
2 min readMay 22, 2019

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Microsoft Dynamics CRM is a dynamic platform that helps you plan and execute marketing and sales campaigns based on insights and market trends. Apart from these functions, this platform also helps you build a strong relationship with your customers. When you avail Microsoft Dynamics development services, you can customise the customer service functional module based on the needs and requirements of your business.

MS CRM software tool is an IIS-based web application that supports the customer support team by providing real-time insights and updates.

What are the various functions of the Microsoft CRM tool?

CRM allows you to communicate with customers on any device or channel

This versatile tool lets you engage with clients on different social media platforms. The use of intelligent AI also allows you to use bots to respond to the most commonly asked questions by customers automatically. The intelligent framework integrates different communication channels and also routes cases from one channel to another to get the right answers for the customer queries.

Find problems before customers do

Customer service is becoming more proactive and less of problem-solving. Predictive care option allows you to analyze data derived from various sources to predict possible issues before they blow into huge proportions.

Offer personalized customer services

Intelligent automation allows the tool to gather relevant information regarding customer behavior, which can be used to offer personalized customer services. Agent-facing bots gather relevant information from customers allowing you to make the right recommendations to your website visitor.

Convert data into insightful information

Microsoft CRM software tool not just gathers relevant information regarding customer interaction on the website and the brand presence across various platforms. Data gathered from survey forms, discussion forums, social media platforms and by social listening is converted into insights and trends that help you identify customer behavior. You can use this info to create an agile support model and allocate your staff and resource accordingly.

Want to step up your customer relationship management? You can use Microsoft CRM development tool. Aspire Software Consultancy offers customized technology solutions based on your business needs and requirements. You can talk to our Microsoft Dynamics CRM Consultant to set up, implement and train your team in using this dynamic software platform. Contact us for more details.

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Aspire Software Consultancy
Aspire Software Consultancy

Written by Aspire Software Consultancy

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